Allyens

Allyens is rated 3 out of 5 in the category marketing and advertising. Read and write reviews about Allyens. Many people ask us how we came up with the name Allyens. The roots of the name lay in our vision and the story behind the reason why we exist. The story of Allyens started one year ago and yes, we’ll share it with you. Maybe you’ll figure out how to pronounce Allyens as well. At least according to our theory, where people, companies, brands keep alienating themselves from each other. We all live on our own individual planets, with our own perceptions on society, which only makes it harder to reach out to others. Starting from this point of view, we came up with the simple idea that it doesn’t have to be like this. We can transform ourselves and others from aliens to allies. Allies that know each other and learn to connect with their environment. From alien to ally, that’s how the name Allyens came to mind. What many people still don’t understand is how today’s superdiverse society works. For most of us, there’s no such thing as one defining identity. We live in a world where we share so much with each other and at the same time, we never felt more different. Our superdiverse reality can’t be ignored and neither should it be. We see it as a great enrichment, one we should all start understanding better. The differences are easy to spot, to find the similarities between us all is a lot harder for some people and organizations. Yet that’s exactly what we do. We look for common ground between people, different target groups that a brand or organization is looking to connect with. And there are many, but that doesn’t mean they all work for you as well. That’s where we enter: in the search for similarities that can expand your brand in a more open and positive direction. The greatest tools in this exploration are the digital ones.