Kendal, United Kingdom
Shap Rd
N/A
+44 1539733332
Don't make the mistake I did! Being a 1st time self-published author. I was eager but naïve when it came to get my book noticed. I have no doubt that their writers are good that’s not the issue. I also acknowledge that not everybody will engage in a press release when sent out. However, I would have thought it would have been more than 2, when over 5000 emails were sent. That’s a very poor ROI. I had never seen a press release, so I had no idea what it looked like. All I know is I showed 4 other PR people what they created for an opinion, they felt it was bad, shockingly bad. One quote from an established PR guy: “Whilst I appreciate your sentiments about being a 'rookie', that in itself should not have had a bearing on the outcome of the campaign. On first glance, what in our view prevented media coverage was in fact the quality, somewhat sycophantic style of the release.” All I can do is base my opinion and reviews on facts. I provided them with what they called a “long winded” resource for their team to come up with a dynamic press release. What I got were words used like my book was a “guide” (which it wasn’t), “balls to the wall, cairn call” (whatever that means) of a press release that had no relation to the essence of my story or message. This was a red flag that I neglected. This caused me to rewrite the most important bit, the first part. Another red flag neglected. So, what essentially was sent out and the first thing people would see, were my own words. So the only thing I paid for were their contacts. At the end of the day it was my fault I take full responsibility for not doing my homework and going with the first PR Company that caught my eye with their grandiose claims on their website. For me it was a #lifelesson, don’t make the same mistake I did. Do your homework there more professional PR companies that will promote your book. YOU HAVE BEEN WARNED!!
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rubbish they just trawl the internet and collect email addresses of people in the media then spam them with a press release template tweaked with your book. No friction, very limited. Save your money not worth the cost.
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