Péarlaí Group

Péarlaí Group is rated 3 out of 5 in the category information technology and services. Read and write reviews about Péarlaí Group. Péarlaí provides shopping centres with real time tracking through smart ID's of individual customer journeys through their physical stores, enabling highly targeted, relevant and timely promotional and advertising capabilities. Furthermore, through deep analytical data processing of the customer journey, retailers will be able to more accurately and reliably predict buying behaviours. Nearly every business has a website these days and most use Google analytics or something similar to gauge how well it’s doing i.e. demographics, locations, dwell times, page areas visited and conversions etc. What’s the point in having a website if you don’t know how it’s working for you and where your visitors found you etc? Péarlaí give shopping centre management these details and much more for their physical sites. Péarlaí enables centre management to know when their shoppers arrive, who they are, where they came from, their age, house hold income, how long they dwell, where they visit and much more. Péarlaí can also send shoppers personalised text messages from their favourite stores and reward them for their loyalty in real time while they are shopping. Péarlaí give centre management conversion rates from messages sent to shoppers based on when they enter stores, no. of visitors and no. of messages sent along with demographic breakdowns of these metrics. All of which is invaluable information for both their tenants and landlords providing indisputable evidence of how effective marketing is for individual tenants and who their demographic shoppers are and which routes they take through the centre for the landlord. Demo Video: https://youtu.be/BbNbvHvDum4