Magpie

Magpie is rated 3 out of 5 in the category consumer electronics. Read and write reviews about Magpie. Magpie started as an idea in high school. Five-days a week, Magpie's founder Alannah would return home late after studying, competing, or partying and flop into bed exhausted. Before she could drift into sweet sleep, she'd realize anxiously that she didn’t wash and dry my make-up brushes yet. This tedious chore would drag her out of bed so many days until finally she thought, enough is enough, this could not be the rest of her life. Cleaning make-up brushes is an important chore that most people hate. It’s important because using dirty make-up brushes is both unhygienic (they build acne-causing bacteria colonies) and disgusting (they look & feel nasty). In a study of 35+ habitual make-up users, 69.2% felt they washed their brushes too little (with 94.8% actually not washing their brushes enough). “I know it’s kind of gross but it feels like a luxury to have time to do things like that" (Maxine, university student). This 4 min/day chore, for an everyday make-up user, takes up approximately 2 hrs/month — the fastest competitors bring it down to only 3 mins/day. Magpie sees this problem differently from competitors. Today's busy make-up users don’t want to do the chore for 4 minutes, or even 2 minutes a day, they want it done in 0 minutes. Magpie does just that. Placing the device’s lid automatically starts the wash/dry cycle. Users’ first impression is a warm, soft brush pressed against their face -- like a puppy. The long-term impression is a visually cleaner, blemish-free face. Users simply have to refill the device’s special brush shampoo every 1-2 months and plug the device into the wall. Magpie effectively cleans dead skin cells, bacteria, oil, and powder make-up. Magpie is about good skincare and busy lifestyles.